Pick-Up-Lines: Even for Beetles They're all About Timing

The longhorned beetle was long thought to be the cologne connoisseur of the insect world, selecting mates based on smell alone. However, like a frat house drowning in Axe body spray, sometimes all the males in a region smell the same. So how do lady longhorns know who's 'Mr. Right?' According to a new study, timing is everything.