A new drinkable protection from the sun's harmful ultraviolet rays may be a little too good to be true. Dermatologists have expressed their skepticism about this new product, which supposedly protects a user's skin by changing "frequencies" of water molecules just below their skin.
Osmosis Skincare's UV Neutralizer Harmonized Water is a new product that supposedly is a drinkable product that can serve as the equivalent to SPF 30 sunscreen, doing away with the uncomfortable slippery-stickiness most people endure on outings to the beach.
However, before you hit the web to buy your first bottle, it may help to be a little skeptical.
Ben Johnson, MD, general practitioner and founder of Osmosis Skincare, told Time Magazine that the drinkable product makes water molecules below your skin vibrate at just the right frequencies to cancel out the frequencies of UV radiation that can burn your skin with 97 percent effectiveness.
According to the Osmosis site, the product came into existence after "remarkable" advances in technology allowed for the "ability o 'stack' thousands of frequencies (as standing waves) onto one molecule."
These claims, of course, were not evaluated by the US Food and Drug Administration, and dermatologist experts are calling for proof of the company's claims. Unfortunately, there isn't much.
According to Johnson, the product itself never saw clinical trials, instead only being tested internally on 50 people prior to the products launch.
Dr. Apratim Goel of Goel's Cutis Skin Studio told DNAindia that the "science" behind these claims simply isn't supported.
"I would be more concerned about the side effects of such drinks. There is no evidence-based scientific data and I don't think this will replace sunscreens," she said. "How can an internal process - even if we believe that this works - prevent external damage to skin?"
According to Goel, the only good that could come out of such a product is that people will at least be staying hydrated while in the sun, as the product is mainly water, and is suggested to be taken with water.
Suprisingly, Johnson told TIME that he understands such skepticism, but still urges these experts to try the product themselves before simply dismissing it as a marketing gimmick.
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