Behind Keter's Success: A Commitment to Innovation and Sustainability

As a leading innovator in consumer lifestyle solutions for home and garden, Keter has been inspiring people to create remarkable spaces for over 75 years. With a wide range of products known for their durability, design, and functionality, the company combines cutting-edge technology with sustainable materials. It continually impacts consumers globally by enhancing living spaces and experiences.

Keter's commitment to sustainability is a cornerstone of its business philosophy. Recognizing the impact of its operations on the environment, the firm has implemented a comprehensive sustainability strategy that focuses on reducing its carbon footprint, minimizing waste, and promoting the circular economy. Selecting sustainable materials and employing eco-friendly manufacturing processes ensures its products are designed with the future in mind.

"When I became the CEO of the company, it was evident to me that we were not just a company with a purpose of creating value for our shareholders, but a company that has multiple stakeholders and multiple purposes," said Alejandro Pena. "One of our responsibilities is not just to our shareholders, but to the communities that we're in and to the environment and world that we live in."

The company's efforts to promote sustainability extend beyond its operations to influence the industry. Keter actively works to raise awareness about the importance of sustainability in product design and manufacturing, advocating for practices that conserve resources and protect the environment. 

Its proactive approach includes optimizing logistics to reduce emissions and investing in technologies that lower energy consumption in production. While these practices are becoming more common across the industry, the company's early and ongoing commitment places it ahead of many competitors in the early stages of implementing such environmental strategies.

Pena said, "One of our pillars is not only that we are going to be a business driven by innovation and a leading company in our industry, but that we are also going to live by the values of being good to the environment and being good to our communities. Not only because it's the right thing to do, but also because I also believe that it will be a source of competitive advantage over the long term."

The firm has a vast global presence, with its products available in over 100 countries through leading retailers. However, the company's impact is profoundly local. By tailoring its offerings to meet consumers' specific needs and preferences in different regions, Keter ensures its products resonate with local cultures and lifestyles. This localized approach has been vital to its ability to connect with consumers worldwide and maintain its position as a leader in the market.

Moreover, Keter's global presence enables it to make a significant impact on communities internationally. The company's commitment to sustainability and innovation isn't confined to its products; it extends to corporate social responsibility initiatives as well. From supporting local environmental projects to engaging in community development programs, the firm actively contributes to the well-being of the communities where it operates.

The company has frequently been recognized at prestigious industry events and competitions, such as the Red Dot Design Awards. These accolades celebrate outstanding product design and innovation across various categories, including furniture, home accessories, and outdoor products. The company's many honors highlight its skill in combining practicality with style, resulting in products that fulfill consumer needs and improve living environments.

A Fresh Start with Every Product Launch

In a development that's sure to thrill fans and newbies alike, the company is introducing its Signature collection featuring Decocoat. This groundbreaking technology brings wood's warm, natural look to outdoor spaces like never before. Think sheds, deck boxes, and garden beds—all with an authentic wood vibe. This collection is set to redefine outdoor living.

Each product launch is an opportunity to introduce innovative solutions that enhance the quality of life for its consumers. Whether it's a new line of outdoor furniture that transforms a backyard into a cozy living space or a storage system that brings order and efficiency to a cluttered garage, Keter's products are crafted to elevate the consumer experience. These launches are not just about introducing new products to the market; they're about reimagining what's possible for home and lifestyle enhancements.

Keter's product launches are supported by thorough research and development. The company invests heavily in understanding the latest trends, technologies, and materials that can be leveraged to create superior products. This relentless pursuit of excellence ensures that each new offering is a step forward in promoting sustainable living practices.