Best Social Media Nature-Saving Campaigns

In modern reality, social media can become a massive platform for brands and companies to affect millions of people and keep customers from going to competitors. One of the ways to keep customers is to make them think that the company has the same values that customers do (it is often truly so, frankly speaking). What can be more important, interesting, and positive than keeping our common planet safe and sound? Suppose there are not many people who will doubt that. There are also social projects and environmental programs raised by volunteers and people who just care. There are corresponding business studies, and brands are starting to take their responsibility seriously. So today, we are going to have a closer look at the 5 most effective environmental programs in the latest history.

1. J.J. Watt: Hurricane Harvey Fundraiser

Environmental disasters can break the usual way of people's lives and cause awful harm to whole countries' economies. Hurricane Harvey became one of the costliest disasters that have ever hit the United States, causing damage estimated at about 200 billion dollars. J.J.Watt, NFL superstar, together with thousands of volunteers from all around the world, made a huge effort to help the victims of the Harvey hurricane.

After the hurricane attacked, on August 26th, 2017, Watt started raising money through social media and YouCaring.com platform, planning to get $200000 for charity and many people willing to help those in need supported NFL superstars. In total, Watt managed to get $37,068,102, which was 185 times more than his initial goal. Not surprisingly, J.J. Watt was named the Walter Payton NFL Man of the Year in early 2018 for his humanitarian efforts.

2. Patagonia: Black Friday Donation

There are companies that are the forefront of environmental activism since their founding. One of them is Patagonia: since they launched their business in 1973, this brand of outdoor clothes has advanced in solving and popularizing a responsible attitude to nature.

In 2016 Patagonia announced that it will donate all of Black Friday sales to environmental charities. Media caught the word and spread the information as a hurricane: that tweet got about 1000% more engagement rate than others on their profile. After the Black Friday ended, the company discovered that they got more than 2 million dollars in sales. Social media did great work for such a success to happen and helped hundreds of environmental organizations to get money for their projects. That was a big win by many measures.

3. Apple: "Earth - Shot on iPhone" Video

Today more and more companies stop avoiding politics when it comes to environmental issues; Apple wasn't the exception. When the U.S. administration decided to back off the Paris environmental agreement, the Apple company wrote a kind of love letter to Earth: everyday users posted shots showing the beauty of our planet. After the content was collected, Carl Sagan created a video on YouTube that became a great reminder for the government and thousands of people all around the world about how much, in fact, we can lose.

The message was about our Earth: it is a common home for the whole of humanity, and all of us have to take responsibility to care about the place we live in.

4. NASA: #AdoptThePlanet

Each year there is a celebration of Earth Day, which is set to bring attention to the natural world. NASA used Earth Day in 2017 as a perfect time to start the #AdoptThePlanet campaign. They invited people to "adopt" a portion of Earth's surface and managed to go through 64,000 locations. But that was not the only success: with the help of an integrated website and social media, NASA helped educate millions of people.

5. World Wide Fund for Nature (WWF): #EndangeredEmoji

The mission of building a future where people will live in harmony with Earth and nature is a great goal, and WWF is dealing with it! Through social media, WWF is focused on making a big impact and doing a great job.

One of their best campaigns was called #EndangeredEmoji. During #EndangeredEmoji, WWF managed to draw public attention to disappearing and endangered species all around the world. They provided a special pack of animal emoji, and each time you tweet them - WWF tracks it and adds a small donation at the end of each month. Over two months of global mass-media coverage, WWF managed to receive 59,618 signups.

Saving our planet is not only a commercial trick. We believe that some companies are truly devoted to saving the planet, not only raising their incomes. We should promote such campaigns through social media. Read iDigic review to know more on promotion (commercial and social) and getting greater awareness of such initiatives. Anyway, their activities can be even more useful than the volunteers' projects because these companies possess resources sometimes critically needed to help our Earth recover from our recklessness.