It is quite amusing to know how we can connect to several people across the globe with social media, especially Instagram. With more than one million active users, Instagram has genuinely become the go-to place for people to get an insight into several things and connect with people belonging to different professions.
Being a visual platform, Instagram has given us several ways to step out of our home and look at pictures and videos of different places, people, and lifestyles.
From fashion to food, from dance and music to travel, we have it all under one platform, i.e., Instagram. And from there, only comes the concept of 'social media influencers' who are people just like us, but they have chosen to share their love for food or travel by getting out of their comfort zones.
Travel influencers, as we call them, bless our Instagram feed with pictures and videos of their recent visits. From exploring unknown places to the ones we eagerly want to visit, these influencers and travel bloggers have gained many loyal followers over time.
It might seem like a tough job, but it's easy if you can take the risk. You can shoot the whole or some part of your journey using a good movie maker and upload it for your followers.
Read this article to know how to become the next travel influencer and start your journey through Instagram.
Creating your Profile with a Good Username
First and foremost, it is crucial to design your profile and make your bio look good. And also, remember to add a username that looks authentic to your followers. You can create it using emojis (but not too many) and keep the sentences short and crisp with some catchy lines. It's not about being fancy, but being real before the people.
Discover your Particular Niche
There isn't one but many topics like adventure, hiking, tourist destinations, health, etc., on which you can choose to influence your audience. Finding your suitable niche is like taking a step towards what you love in particular. And this can give your fellow followers an idea about what they can expect from your side.
They will know your preferences and will trust you for finding information or take inspiration. It will also make you stand out from the others.
Gain Experience
Your love for travel is absolutely okay, but sometimes a little experience can do no harm, and gaining travel experience is needed for you to become the right influencer. Knowing about different places is excellent, but going there and encountering it is different. Travelling will give you the knowledge and expertise to provide further information. Other than focusing on the content which you need to deliver, you should also live the moment.
Using Hashtags
Influencers can only tell how important Hashtags are. Adding relevant travel Hashtags makes it easier for people to reach them, and in return, they can attract a good number of audiences for their IG page. You can also use brand Hashtags or location-specific tags for getting featured and reach different audience groups at the same time.
Taking 'good' Pictures and Videos
As you know, Instagram serves as a visual platform, and thus, you need to focus on the pictures or videos you take. As the adage says, "a picture can speak a thousand words." Therefore, you need to make sure that you take the best pictures with good camera quality and use the best video editing software. Good editing can back up your old photographs and videos and make them look professional.
Creating a Brand Name
To inspire people and encourage them to visit places they love, you can create your branding. Posting some creative and innovative content can help you attract followers. You can partner with travel companies and other brands and talk about their services through your travel. For example, you can visit a place and stay at a particular resort and promote their services as well.
Building a Connection
Interacting with the audience is also equally important for the influencers. There is no denial in the fact that followers are the most important people for the influencers.
To make the audience realize this thing, the influencers should connect with them and engage through comments, stories, or messages. It not only makes you approachable but also helps them know you better. Engagement is the key aspect of a successful IG page.
Collaborate with Other Influencers
If you are popular among your fan base, they would also love you to partner with their other favorite influencers. And that, of course, is a significant part of influencing a large number of people.
You can collaborate with different influencers and can attract their followers to your page. Yes, they might be competitive for the followers, but helping each other can prove beneficial for the betterment of both sides. You can make videos or post pictures together or even write blogs for your page.
Using Instagram for Stories and Live Videos
Instagram has the most popular features present, i.e., Instagram Stories, and Instagram Live. Influencers actively use these features to update their followers about their whereabouts.
Doing a poll to know their preferences or posting the Q&A session is all a part of the whole deal. It is cost-effective, and travel influencers can use this space to connect with their audience. Meanwhile, while you are traveling somewhere, you can go live with your followers and get them a preview of what you will be doing next. Also, make the reel-life experience a part of your adventure.
Conclusion
Instagram is truly a fantastic platform to showcase what you love. It is a combination of all different interests under one roof.
People are now becoming mobile photographers or Instagram video editor with music being added to their content and gaining thousands of like-minded audiences over social media. In one way, it has connected us with different communities and helped us explore the heritage and culture of other nations.
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