Best practices for animal fundraising?

There are many causes out there so it is important for all charities to find ways to draw attention to their causes in unique ways. One of the top categories that has to find ways to raise money involves animals. Animals are living, breathing creatures and they are often overlooked as people focus on charities that benefit their own species. What are a few of the ways that animal charities can raise money?

First, it is important to leverage the power of the internet. The more people the charity is able to reach, the more money the organization will raise. This is where a tool such as social media can be helpful. Social media is one of the most widespread tools on the internet today. There are hundreds of people who use social media on a regular basis. A simple "donate" button that shows up on their story or feed will encourage them to open up the wallet, pull out the credit card, and give money to a worthy cause. This is why all charities have got to have a profile on all major social media platforms.

When people do decide to visit these fundraising pages, they need to be able to donate with ease. This is where a platform such as Donorbox can be helpful for animal fundraising sites. Animal charities are only going to be able to collect money if the page can handle numerous payment methods. This includes not only major credit cards but also Apple Pay, Paypal, and more. These are just a few of the payment methods that people might want to use to donate money.

Next, be sure to update the status of the fundraiser on a regular basis. In order to keep people interested, they need to know how the fundraiser is going. As money comes in, how is it being spent? Is there enough money to go around? Are the animals benefiting? Be sure to keep donors in the loop. Furthermore, send thank you notes to those who donate. Make sure they know their generosity is appreciated. They might tell others about the fundraiser and they might decide to donate as well.

In addition, be sure to use plenty of photos in every animal fundraising campaign. Most people have a soft spot for animals but if all you do is share numbers with them, this is not going to make the personal connection that is needed to really sell the campaign. Instead, make sure that readers and visitors connect with the campaign on a personal level. Share photos they can relate to. If they see cute animals in the pictures, then they are more likely to open their wallets or take out their credit cards and make a donation. A few pictures can make a huge difference for animal fundraising sites and campaigns.

Finally, animal charities cannot forget who they are. This is where brick and mortar fundraising ideas can still have an impact. For those charities who have animals in a shelter, it is a good idea to get the animals outside where they can interact with the public. Once people get the opportunity to play with these animals, they will be more likely to donate. Do not underestimate the strength of the emotional connection that comes with in-person interactions with adorable, fluffy animals.

These are just a few of the top ways that animal charities can find ways to raise money. As numerous charities look for ways to raise money in the digital age, it is important to take a well-rounded approach. In this manner, charities will be able to stand out from the crowd and raise the money necessary to allow them to continue with their missions.