Suparatana Bencharongkul Leading Agriculture Changes Through Social Media

Farming is acknowledged all over the world as being one of the most fundamental class of occupation. However, the current generation tends to gravitate towards fancier fields where the works involve fancy gadgets and more luxurious surroundings. Farming seems to be losing its place in society, but its importance is still evident and keeps growing. Currently, the world is trying to achieve the "green dream" reality, of which, Suparatana Bencharongkul in Thailand has arisen, and her mission is to drive society towards achieving the collective goal.

Suparatana's love and respect for farmers started when she was very young.  Her father, Boonchai Benchrongukl, a Thai telecom billionaire, believed that farmers are the most important and thriving people in society, and these very values have been Suparatana's guiding light.  Despite her comfortable surroundings, Suparatana does not mind getting her hands dirty in the fields to understand how farmers carry out their activities, such as applying fertilizer and other essential farming exercises. Her concern is that many farmers use estimation methods, which Supratana and her team of experts believe there is room for increased efficiency by merging technology and traditional farming. In short, she is pioneering an agriculture revolution in Thailand.  

In order to increase production efficiency, Supratana is introducing modern technology systems, which is considered the beginning of a new agricultural revolution in Thailand. As the General Manager of Rakbankerd Co. Ltd., a subsidiary of her father's conglomerate, Suparatana spearheaded research in how to achieve an optimal mode of operations, which ensures that agrarian processes carried out in the right way for better results. With her father's telecom background, she had the opportunity and an advantage of impacting change in a way that many can't.  For example, she was able to spread the knowledge and ultimately lead by example through her social media platform such as Instagram.  From being one of the earliest adopters for Instagram in Thailand, Suparatana's account @nina_neungb evolved from being a lifestyle influencer to an agriculture guru.  Through these efforts, her goals, which seemed as a mere dream, is becoming a reality.

Suparatana's passion and love for agriculture and technology fired up her interest to bring the agricultural revolution. The revolution and technological improvement would bring profits to both the farmers and the country. She entwined technological and agricultural ideas, created initiatives, farmer info application, Allbio, Farmanyam, Sabuyamarket, Rakbankerd Products, and Fulfilled. Her leadership and guidance in the agriculture sector in Thailand saw a significant development due to technology adoption, which improved productivity. Through the techniques, farmers learn how to reduce overheads, the supply chains, and the right prices to sell their products. Suparatana's main aim is to make farming a profitable business to keep farmers in it in the future. Through her apps and services, farmers can handle logistics, optimize production more efficiently, and increase their yields, thus making more money.

Suparatana is achieving these goals by technological disruption such as predictive analysis data collection and alternative farming methods. These methods help improve the crop qualities making them yield more increasing quality and quantity. Besides social media, she creates awareness of the need for technology disruption in the field of agriculture. Thailand has a bright future on agriculture with the like of Suparatana, who embraces agri-tech. With her telecommunications platforms, she motivates the agriculture booming and agricultural spirit in Thailand. Using her Instagram, she campaigns on the importance of agriculture and the use of technology. In this way, she can reach out to many young people who don't see agriculture as an excellent job. It has impacted many people in Thailand, thus making this sector improve in its productivity as there is an increase in quality and quantity as more people appreciate agriculture.

It is through Suparatana's passion and dedication that Thailand has seen rapid development in agriculture. The fact that she was brought up in a family that appreciates agriculture is a motivating factor in her works. Despite being a billionaire's daughter, this does not stop her from pushing her passion; instead, she sees this as a great platform. Her love for technology and social media, which she uses to promote her ideas have contributed to the success. Suparatana uses her Instagram account to educate people on the importance of agricultural technologies. She goes ahead and introduces apps to help farmers in their farming activities. We can, therefore, conclude and say she has been a pioneer in modern agriculture in Thailand. Also, we see how she is committed to researching and presenting the ideas to the farmers. Suparatana makes farming a better career among the people of Thailand by helping them maximize their profits hence seeing the future in agriculture as any other business. Therefore she can be celebrated as a pioneer and motivator of many farmers in Thailand that she has impacted through her social media platform.