Why Big Data Is Important in the COVID-19 Era
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In the era of Coronavirus, Big Data is used to monitor how fast the pandemic is spreading all over the world. This data helps keep track of people who are getting sick and dying every day and plan respective actions to prevent a pandemic. How does it work?

Governments of various countries use Big Data to trace mobile and internet information about their citizens. This approach allows them to learn how diligently people follow quarantine and social distancing rules. Moreover, in such a way, official organizations can analyze piles of unstructured data and find the patterns in the behavior of their citizens.

In the United States, mobile providers collaborate with the Centers for Disease Control and Prevention and public organizations to see how citizens move. These analyses are based mainly on local mobile data. Another program was launched by Google - they create reports which are based on the Google Maps data. These reports show how effectively social distancing works.

Big Data technology has already been used by a wide range of analytical companies that help trach the virus outbreak. Everybody knows about such a helpful platform as Gisanddata. It shows the number of Coronavirus cases, deaths, recovered in real-time.

Source: Gisanddata

It's probably one of the best examples of how Big Data is leveraged in the time of the global pandemic.

Big Data is also effectively used by businesses. In response to the crisis, companies started exploring the ways how technology could help them retain their resources and revenue. Data analytics allows collecting, processing large volumes of information, and make more accurate business decisions.

According to Gartner, companies can take advantage of Big Data-based management software during the Coronavirus spread, for example:

  • rethink their recovery strategies by using predictive analytics;

  • discover new trends associated with changes on the market due to the pandemic;

  • find out how your services and products can be manufactured, produced, and sold differently;

  • think of possible ways to automate your operations;

  • improve planning and execution within your organization.

The benefits of using company task management software are clear, and today is the right time to start searching for a suitable solution for your company. Below are other advantages of using Big Data in the Covid-19 era.

How Can Big Data Help You Thrive in the Times of Covid-19?

If you own a business, you definitely met the challenges of controlling it nowadays, when your employees are working remotely. Migration to the cloud can help you stay viable, meet up with your colleagues online, and share work progress. Cloud solutions will help organize everyday business processes effectively and save your costs, by the way. When you move your business to the cloud, you will be able to access critical data from any place and at any time of the day.

In the current situation, by migrating to the cloud, you can solve the following issues:

  • High operational costs

  • Low security of business data

  • Inflexibility

  • Frequent data losses

  • Lack of or poor control of processes and employees

  • Vulnerability against crisis

Today, SaaS products have become available to companies of different sizes and maturity levels. Even small businesses can leverage the benefits of cloud adoption as there are dozens of ready-made solutions on the market at quite affordable prices. These solutions can be bought and then customized according to your specific needs.

Another way you can use Big Data in the times of Covid-19 is by analyzing your customer behavior and getting valuable insights. The latter will help you reshape your marketing strategy according to the current state of the global economy. You will be able to discover what people need most during the quarantine and create personalized offers accordingly. This approach is an excellent way to stay up-to-date and retain your business in these difficult times.

The Importance of the Internet of Things during Covid-19 Outbreak

The popularity of IoT devices and software has doubled with the Coronavirus outbreak. As mentioned above, many countries use mobile and internet data to track their citizens' moves. Along with that, they use special wrist bands with QR codes and apps for monitoring the movements.

However, this is not the only area when IoT comes in handy today. IoT-based healthcare devices also help in diagnosing diseases using remote patient monitoring and telemedicine, which allows avoiding visiting hospitals and staying home. Among the other areas of application of IoT during the pandemic is the usage of drones for disinfecting or measuring temperature.

Innovative technologies have proved their importance and efficiency during disease outbreaks. Governments and businesses start exploring the other ways these technologies can be helpful. We believe that every organization and person are now learning a very important lesson and should rethink how they live, work, communicate, and collaborate on solving the issues related to the outbreak and crisis.