When it comes to reaching and engaging with audiences, it may be easy to disregard the more traditional forms of marketing such as emails. However, despite social media often being cast as the star of the show, studies have found that email is still a reliable - and, more importantly - trusted way to engage with audiences.
In a study conducted by software company Adobe, over 1000 American workers were surveyed regarding their annual email usage. The company found, on average, that people spend more than five hours a day checking their emails. So, whether you're running a blog, selling goods online, or trying to run a small business, the correct use of email marketing can take your brand to the next level. Here we will look at six benefits of using email marketing to help boost your brand.
People Prefer Emails
With the rise in social media and its associated pitfalls, people are increasingly turning to the more traditional types of marketing, with email being one of the most common forms of communication for most Americans. Studies have shown that people are more likely to engage with content that is sent to them via email, making email a more effective tool for marketing than social media and other traditional forms of marketing in some aspects.
Building Stronger Customer Relationships
In addition to people being more likely to engage with your content when it is sent via email, these campaigns can also be used to build stronger relationships with your brand. People are more likely to support a creator or business that they are invested in. Email campaigns that focus on sharing your brand's news, milestones, and other interesting and relevant content can help build relationships with audiences and grow your client base. Especially for small businesses, forming these relationships is key, and being able to make your audience feel a part of the process of building your brand could prove invaluable in keeping them involved and interested in what you have to offer.
In addition to this, many email campaigns give clients the choice as to whether they would like to receive promotional material, meaning that the clients that you are reaching are interested in what you have to offer already. This alone makes this form of marketing strategy more effective than others and allows you to tailor your content even further.
Building Credibility is Easy
Forming relationships is a key aspect of building up your brand, whether you are looking to sell services or goods, or reach audiences with a new blog, and emails are still one of the most common ways businesses use to reach their audiences.
By using services such as email newsletters, you can strengthen brand recognition with your audience in a more personal and yet professional format than what social media and the like can offer. This process can be made even easier through the use of newsletter software that allows you to create and distribute newsletters quickly and easily.
Reach People on Any Device
Thanks to technology, reaching your audience has never been easier. Most mobile devices come with a preinstalled email application, with statistics showing that more than half of all emails are now opened on mobile devices, meaning that you can reach your audience at any time with just a click of a button.
Low Setup
Unlike some forms of marketing, email marketing doesn't require a huge team of people in order to be successful. While you can use fancy images and videos in your email campaign, some of the most successful campaigns make use of simple plain text emails. These emails are easily readable on most platforms, including mobile phones, which means that your clients have access to your promotional material whether they are in the office, at home, or out and about.
In addition, while you could take the time to design your own campaign, using an already-made template makes the process even quicker. These templates can be tweaked and reused over and over again, meaning you have even more time to put into other aspects of your business.
Results are Easy to Measure
While most social media platforms offer you metrics that can give you an idea of how successful a campaign has been, it is not always easy to see the results of your efforts. Most email marketing software gives you an in-depth look at the open, click-rate and conversion rates of your campaign, which makes it easier for you to tweak and improve your campaign for better results in the future. Whether you need to make an adjustment to your subject line, messaging, or even the content of your campaign, these changes can be done quickly and easily.
So, while many people tend to disregard email as a form of marketing tool, there are a number of advantages to using this format. Not only can it be an important tool for business communication, but its ability to reach audiences with tailormade and easily accessible content could be the key to driving success for your brand.
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