Edinburgh seismologists have discovered that spikes in their equipment designed to detect earthquakes were caused by Taylor Swift fans at her most recent concerts at Murrayfield Stadium.
(Photo : Getty Images/ANDRE DIAS NOBRE/AFP)
Ready For It?
Throughout the three nights of Swift's Eras tour in the city, movement was detected by British Geological Survey (BGS) monitoring sites. One sensor detected the activity six kilometers away from the venue.
They recorded a maximum movement of 23.4 nanometers (nm) during the July 7 concert, which is undoubtedly considerably less than an actual earthquake.
"Each of the three evenings followed a similar seismographic pattern, with '...Ready For It?' 'Cruel Summer' and 'Champagne Problems' result in the most significant seismic activity each night," the monitoring station said.
The BGS reports that during "Ready For It?" the activity peaked at 160 beats per minute (bpm) while the assembly was sending out roughly 80 kW of power, which is comparable to 10 to 16 automobile batteries.
Swifties have outperformed Beyoncé's Renaissance tour attendees, who reached a peak of 14 nm in May 2023. Bruce Springsteen's renowned devoted fan base did much worse later that month, managing only 13.8 nm.
However, there is still a long way to go before anyone can surpass the craze that Harry Styles created in the same month, which resulted in a reading of 30.9 nm, the highest value since BGS started keeping statistics for Murrayfield concerts.
Scottish Rugby, the stadium's owner, reports that some 73,000 fans attended the opening night of Era's Tour.
During a July concert in Seattle's Lumen Field last year, the American pop sensation broke the previous record for seismological movement set by American football supporters celebrating a touchdown by Marshawn Lynch in a 2011 Seattle Seahawks vs. New Orleans Saints game.
Read Also: 'Swift Quake' Registers Magnitude 2.3 Seismic Activity During Seattle Leg of Concert Tour
Boost Economy
Swift's Eras Tour, which spans 152 dates and 22 countries, is expected to become the biggest grossing tour in history.
According to a May Barclays analysis, which estimated that over 1.2 million fans would spend £848 on tickets, travel, lodging, and goods, the tour is expected to generate an economic benefit for the United Kingdom of nearly £1 billion ($1.3 billion).
At the conclusion of the previous year, Swift's Eras tour became the first to surpass the $1 billion mark.
The Swift tour in Paris brought more than five times as many affluent American tourists to the city than the upcoming Paris Olympics, according to New York-based luxury travel operator Embark Beyond. These are frequently folks who have seen the play in the US before, sometimes even more than once.
The impact of this is most noticeable in the European hotel industry, where hotels bear the brunt of price increases. According to recent research by Lighthouse, hotel prices are likely to rise by an average of 44% across concert cities during Taylor Swift's European Era tour.
Sean Fitzpatrick, CEO of Lighthouse, stressed that Taylor Swift isn't just a music icon; she's an economic force. Her tours bring entertainment and excitement.
He added, according to our statistics, there is a noteworthy pattern where Swift's presence in UK cities changes the local hospitality industry and leads to a notable increase in hotel and short-term rental pricing.
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