During the recent severe temperatures, climate doubters have targeted TV weather forecasters.
With forecasters trusted to ruin bank holidays with their predictions of precipitation or offer the good news of some soft summer sunshine, discussing the weather has long been a harmless British hobby.
The Climate Cultural Conflict Intensifies for UK Meteorologists
However, as England experienced extraordinary temperatures last month, with records broken and highs of 40.3C, TV meteorologists have found themselves on the front lines of the climate culture war (104.5F), as per The Guardian.
As the upbeat weather forecaster for Good Morning Britain, Laura Tobin is well known.
She has 200,000 Twitter followers and is well-liked by spectators.
But as her profession shifted from providing updates on the nice British weather to tracking the terrible march of the climate disaster, she found herself spending her time-fighting climate deniers.
They are anticipating 41C, Tobin announced in her weather forecast at 6:15 a.m. on Tuesday.
As she sat and looked at her map and spoke with the person who creates her weather graphics, she started to cry.
She declared that she predicted it, it will happen, it is absolute reality, and it will happen.
In the world of forecasting, they couldn't believe it.
She was very emotional as a result of that.
When Tobin connected the heatwave to a climate breakdown, some of her viewers didn't take the high temperatures as seriously and accused her of scaremongering and complained on social media.
Some tweets said she was spreading weather misinformation, and they claimed they stopped watching her when they saw her on TV.
Some demanded that she be imprisoned for her climate predictions, while others referred to her as "Dr. Doom."
She said that people think that it's someone else's problem and they don't want to hear it.
They say she should just tell them about the weather, not talk about climate change.
People dislike being given instructions.
Scott Duncan, a meteorologist, uses stark pictures that he posts on social media to demonstrate how quickly the climate is changing.
Thousands of people shared several of them during the heat wave, but they also garnered criticism.
Read More: Climate Change 'Deniers' Are Becoming More Influential, Experts Say
How to Approach a Climate Change Denier?
What is there to do if those closest to an individual don't believe in climate change?
Perhaps people fear away from conflict, or perhaps they simply lack the knowledge to convey the fundamentals of global warming, as per BBC News
However, Gail Whiteman, a professor of sustainability at the University of Exeter, thinks it's crucial to have a conversation because the uphill struggle to discover a safer future is lost if people don't attack climate denial and climate indifference.
Professor of social psychology at the University of Cambridge, Sander van der Linden focuses on how people are drawn into conspiracies.
Everyone dislikes being talked down to, and people who deny climate change are no exception.
If a person feels that there is a power imbalance, one cannot persuade them, according to Prof. van der Linden.
The entire premise of a conspiracy is that these wealthy elites are working against each other.
It can take months or even years to fall into the rabbit hole of conspiratorial thinking.
One just can't win someone over with just one chat, according to Prof. van der Linden, one has to be content with tiny gains, and compromise.
However, some scientists ponder if it is worthwhile to engage with doubters of climate change.
Related Article: Climate Change Deniers Should Be Punished, Says Al Gore