While cookies and other software algorithms might make you feel as though social media is reading your mind, our innermost thoughts and reactions have remained untouched by tech and safe from public consumption... until now.
That's because emotion-detection and facial-recognition software is on the rise and an increasing number of companies are already turning to this software to assess employee engagement, behavior and attitudes or even ascertain if someone is anxious or stressed.
And while you might think turning your camera off during video calls to ensure eye rolls go unnoticed is enough, AI is being used to measure microexpressions including flared nostrils (anger), scrunched eyebrows (intense concentration), rapid blinking (lying) and lip-biting (anxiety).
In fact, according to research conducted by Korn Ferry, the emotion-detection and facial-recognition software market is predicted to exceed $100 billion globally by 2030.
As part of its report, Korn Ferry spoke to a number of experts in the field who offered insights about how far companies are prepared to go and the ethical implications.
"There are fewer boundaries now between employer and employee than ever before," says author J.S. Nelson, who is also a visiting researcher on negotiation at Harvard Law School. "The question is, how much control can the company exert over the person?"
Big brother is watching
Lack of regulation in this emerging area means employers in the U.S. are largely free to test the boundaries and only a handful of states including Illinois, Massachusetts,Texas and Washington have laws surrounding the collection of biometric information.
But can employers rely on this kind of technology to credibly control how their staff behave while on the clock?
"AI can't tell if the emotion detected is forced or fake. You need a person for that," says Elke Oberg, marketing manager at facial-recognition software company Cognitec Systems.
However, some managers are also guilty of jumping to the wrong conclusions and lack the emotional intelligence needed to guide their workforce.
And post-pandemic, remote work has arguably fuelled the apparent boom in employers wanting to have the inside track-95% of executives recently admitted that they are more cognizant of contributions from workers when they are in the office.
Similarly, 78% of companies are now using software to track online activity and productivity, with 94% of these companies tracking emails and 59% tracking mouse movements.
And if you feel as if your current role isn't offering you the autonomy you need to be your most productive, it could be time to look for a new opportunity.
If this is the case, the Nature World News & The Science Times Job Board is the perfect place to start your search. It features thousands of jobs in companies that are actively hiring, like the three below.
Senior RTL Engineer, NVIDIA, Santa Clara
NVIDIA is hiring a Senior RTL Engineer to design, analyze, and evolve next generation system-on-chip (SoC) solutions. In this role you will work with architects, chip leads and customers on design, development, timing closure, power analysis, methodology alignment, and program execution to ensure pre-silicon and post silicon targets are met. You will also integrate and optimize IP blocks across a range of products and use cases for NVIDIA SoCs in driving, 5G, cloud and gaming and other applications. You will also work with customers, partners and IP vendors to understand IP solutions best suited for its target use cases. View additional details here.
Senior Strategic Finance Analyst, Fivetran, Oakland
Fivetran is building data pipelines to power the modern data stack for thousands of companies. As such it is seeking a Senior Strategic Finance Analyst to join its growing financial planning and analysis (FP&A) team to own the annual budgeting process as well as monthly close and forecast processes for various go-to-market (GTM) departments. You will also partner with the GTM organization to conduct strategic analysis and develop insights that drive the business and partner with cross-functional teams beyond GTM (product, engineering, legal, finance and accounting) to provide financial and business leadership to support business decisions. See the full job description here.
EMI Engineer, ENSCO, Inc., Endicott
ENSCO Avionics, Inc. is seeking Hardware Engineers with experience in full life cycle development for Avionics Electromagnetic Interference (EMI) design systems. Initial work will include requirements through design of EMI test environments for Avionic flight and engine control systems and Hybrid power and drive systems with continued development through build and integration stages of the project. The new hire will be responsible for design, to lead activities including requirements analysis, test environment design, creating test plans, test reports, test support, post analysis, and final report generation. Get more information here.
Take control of your career today via the Nature World News & The Science Times Job Board