To ensure the success of your research when looking for a niche, Hakar Mahmoud says that you need to take some key factors into consideration. According to Hakar, failure to factor in the different categories of niches can jeopardize the success of your quest to find a niche market. Here are some of the key niches to consider when conducting your research:
1. Geographical Niches
These are niches area-specific. Either within a region, nation, or continent. Therefore, when considering what solutions to provide, you need to check and see whether the issues you are addressing are limited to a particular geographical location.
2. Product-Related Niches
Product niches deal with the type of products that people are looking for. Before pursuing a particular niche, Hakar says you need to ascertain what kind of product the niche caters to. There are two main types of products; digital and physical products.
Not everyone using the internet is looking for digital products; some are looking for tangible products. Therefore, you need to consider these aspects from the onset before deciding which product niche you are going to focus on.
3.Gender-related Niches
These are niches that may cater to either men or women. Consequently, when searching for the ideal niche, you need to consider the gender of your prospective customers. For example, a niche related to skincare products will appeal more to females than men, while one that involves hair products goes both ways.
4. Seasonal niches
Niches related to seasons like Christmas, Valentine's Day, Ramadan, Easter, and Thanksgiving are only on demand on specific occasions during the year after which, are obsolete until the following year. Other niches like fashion trends related to either summer or winter season are also famous for a specific time after which they are dormant until the season comes up again. Hakar says that such niches are unprofitable and are not the best options if you're looking for a steady income source.
5. Age-related niches
These are niches that cater to the needs and challenges of a specific age group. There are many ways to approach this type of niche as you have the option of addressing issues relating to senior citizens, children, adults, or teenagers.
6. Religious related niches
Religion influences how people dress, what they eat, and who they marry. Therefore, when deciding on a niche, Hakar says that you need to research the religious beliefs of your target market to determine what products to put out. For instance, you cannot market pork products to an inherently Muslim population because their religion considers that kind of meat haram. You will not only come across as insensitive, but you will also not generate sales.
7. Racial related niches
All races have needs that are specific to their racial group that you may not find in another racial group. This is particularly true for cosmetics and hair products. You can choose to focus on a niche that deals with a specific racial group or provide solutions that are inclusive of all racial groups.
Hakar Mahmoud is a famous young entrepreneur who has established a stable career in digital marketing and is passionate about helping other entrepreneurs discover profitable niches and succeed in them. Follow this link to learn more about him.