One canna-tech firm, Veriheal, is boldly putting forth efforts to educate the public about cannabis. While Veriheal's fundamental platform is connecting patients with consults for their medical marijuana cards, another objective is to deliver authentic and well-researched content. The novelty of cannabis is trending all over the world and there is so much misinformation being spread about. It is crucial that the right information is communicated with the public so that the value of cannabis as a medicine does not become polluted. Veriheal firmly believes in the significance of cannabis and has seen the amazing benefits firsthand. However, it has also witnessed many of the drawbacks of the industry.
In the cannabis markets, everyone is fighting to be heard. It seems that cannabis 'experts' are popping up everywhere but very few are actually dedicated to providing science-based facts and solely focused on making profits. This situation has become very evident in the burgeoning CBD industry. Another opposition is the ever-present stigma surrounding cannabis that serves as another podium for false information and fearmongering. Nonetheless, Veriheal has always been on the front lines pushing for a better tomorrow, and if there is any voice that you can trust, it's them.
If there was to be a reliant source in our local communities that know firsthand about the healing strengths of cannabis, it's professional medical doctors that have closely studied it. In America, The War on Drugs has left an unsavory mark by conducting unconstitutional raids, militarizing the police, and overpopulating prisons by disproportionately arresting minorities. The list of poor decisions by the government is neverending but trusted companies will sift through the muck and shine a light towards a better understanding.
Veriheal was founded to put patients in a system dedicated to growth. Their team works to put people in touch with doctors so that they can get access to medical cannabis. They hold high standards in regards to privacy and patient safety. Everything is 100% confidential, HIPAA compliant, and it doesn't stop there. Everyone should be able to experience how swift and effortless access to cannabis can be.
"It's appalling to us the number of people out there that are still frightened by cannabis. The entire industry was stigmatized very early on and we have seen patients that you never could imagine using cannabis, turn to it for relief. That, in itself, takes a lot of strength--to go against what you've always been told to think about something--we're here to help foster that change."
- Josh Green, Veriheal Co-Founder
That's the bottom line of what the industry needs: fostering change by bringing awareness of the benefits of cannabis. This means avidly researching and continuously supplying quality content that's reinforced with accurate information about cannabis as new findings are discovered. Currently, there is an exorbitant amount of misinformation out there leaving people cheated. More resources and tools are needed that dedicate their work to helping people improve their own lives. Making it a priority to present factual information that is backed by research studies and not being afraid to address problematic issues with current trends will move the markets forward.
As of October 2019, Veriheal has helped sign up over 65,000 patients nationwide for their medical marijuana cards and is continuing to grow considerably. By partnering with the other leaders in the space, they do what they can to support lobbies that get regulations passed especially in states where cannabis is severely or completely limited. They aim to eventually grow their reach and cooperation on a global scale in an effort to bring cannabis access to the entire world. Veriheal wants to help and bring hope to patients no matter their location.
Veriheal's Marketing Director, Anthony Dutcher, states that "we're beyond humbled to be a part of so many success stories. With regulations constantly changing, it's important that the people of this country have a go-to source to find information and access to natural medicine." He furthers that " cannabis should be a right for everyone."
As the future of cannabis continues to make a socioeconomic change to the way we view and leverage the plant for our own wellbeing, it is important that trusted brands are built. The industry as a whole has hit many roadblocks throughout the years, and this year alone was not without its own faults. Canada saw one of it's biggest producers of cannabis products take a major hit by neglecting to follow Canadian regulations. The vape crisis came down on markets around the world and put many consumers in fear of what products even their local dispensaries stock.
It goes without saying that when something is only recently becoming legal that there is going to be a long and hard road ahead. Regulations in one regard may be overbearing, yet another may be lacking the proper rules and procedures that are needed. For the future of cannabis to be destigmatized, honest brands have to continue to prosper.