Another case of a "selflish selfie" has angered a group of animal rights activists.
A group of tourists hauled a blue shark onto the sand last week, while they took selfies with the distressed animal.
A report from 9 News said some lifesavers and Hark Rock Hotel employees saw the unfortunate event, but did not stop the group of tourists from doing it. Instead, they joined the group for more photo ops.
By the time the group had finished taking their photos the shark was already dead due to dehydration.
A shocking video showing how the shark was dragged out of the water was uploaded on the internet. The video shows seven men dragging the shark to the beach and using a life ring to prevent the shark from moving.
Blue sharks, or Prince glauca, are a nearly threatened species usually found in the deep waters. Although they prefer to be in the deep, they frequently go to the shallow opposites to look for food such as mollusks, squid, and fish, Shark World said. Their population is decreasing due to human hunting.
Meanwhile, Hard Rock Hotel said "corrective measures" being taken against employees involved.
"Hard Rock is disappointed in a recent incident with a shark and Hard Rock Hotel & Casino Punta Cana lifeguards. We do not condone this behavior, and disciplinary actions have taken place with all staff members involved," the company said in a tweet.
Sadly, this is not the first time an animal has perished for the sake of a selfie.
On January, a baby dolphin died after being dragged from his or her ocean home and passed around for selfies by a crowd of eager tourists.
Marine animals aren't the only species threatened because of tourists taking selfies. In Xhina, two peacocks had died of fright after tourists grabbed them from their cages and used them as props for selfies, Mashable reported.
In response to the unfavorable trend, PETA has been campaigning to stop sightseers from harming wild animals with their desire for a photograph.
"Animals are not our selfie props. If there's any risk that your photo is going to hurt or stress an animal, it's not worth it," the website said.