How to Start a Travel Blog in 2022

(Photo : Annie Spratt from Unsplash)

Following lockdown and pandemic-related travel restrictions the popularity of travel blogs has skyrocketed and this trend is very likely to be observed in years to come.
So you've decided to start your travel blog and don't know where to begin? First of all, don't worry everyone was a beginner once and had to start their journey from scratch. Like in any long and complex journey, you will face some failures and successes, which is unavoidable. However, we would like to equip you with some useful information based on practical experiences you can learn from and incorporate into your own strategy.

Be Consistent 

Obviously, a travel blog is about travelling. Yet, there are three main formats for you to choose from. Firstly, you can choose to create entertaining videos about travelling. They are fun, enthusiastic and easy to watch, usually focusing on the emotional side of your travels. Another variant is educational videos that aim to provide helpful practical tips for future travelers to make their experience more enjoyable. By the way, recent surveys show that viewers love various kinds of tutorials and how-to videos. And finally, you can choose to run an informational blog putting interesting facts, news scientific and historical overviews in the spotlight. Once you've made up your mind which format to pursue, you should stick to it at least till the time you've generated some considerable number of followers.

Thumbnails are Crucial

Surprisingly enough, such detail as a thumbnail is extremely important for the successful performance of your travel blog in terms of its contribution to a better user's conversion rate. The explanation here is rather simple - a relevant and efficient thumbnail is an eye-catcher by itself. Moreover, if you approach this issue with consistency, users will be able to easily associate your thumbnail design with your travel blog and, consequently, identify it, which will lead to better recognition. Instead of relying on thumbnails automatically assigned to you by the platform, you can stand out by using customized ones. No worries - it's easier than you think. With the help of a thumbnail template you will create your unique thumbnails in no time.

Don't Forget About Other People around You

Of course, this is your personal blog, so everyone understands that your videos will be featuring you in the first place. On the other hand, one of the key things that people find so attractive about traveling is to meet new people. Either natives of the country you are visiting or fellow travelers, they can make a significant contribution to your content. So feel encouraged to talk to them, ask questions and become a guest on your video. Such interactions can be on the fun or more informative side, but that's a great thing to have anyway.

Add Music

Though it's not a must-have element of a travel blog and actually some travelers decide not to incorporate music into their videos, we believe this is an important component that can add up to a better overall atmosphere of your videos. Remember this is your call, but if you choose to include background music in your videos, then make sure you select it carefully.

Storytelling

Putting the storytelling at the core of your travel blog videos is much better than shooting some chaotic videos without clear-cut structure. An engaging story is vital when it comes to attracting new followers to your blog. By saying 'story' we mean that every video should consist of a beginning, middle and end. Show real moments and interactions with people that viewers can connect with. Importantly, a nice captivating story will increase the probability of viewers watching your video to the very end.

Select Your Niche 

If you decide to blog, you need to find your niche. Probably, one of the biggest mistakes you can make is to try to reach every viewer who is out there on the internet. Though this desire is quite understandable, the reality is that you should aim all your efforts at your target audience. If your followers see an unpredictable mix of different videos, this might scare them off. It's worthwhile to start by targeting one particular group of users. And in the future you can reconsider this issue, if you want.

Cooperate with Others

Producing and editing a nice travel video is just a start. To become successful, you need views and the more the better. You can begin with asking support from your family and friends, but sometimes it's a good idea to launch collaboration with other bloggers. You should not view all of them as your rivals, on the contrary - they are your colleagues. Don't feel ashamed of asking others to work together. Even if somebody says 'no', many of them would be delighted to cooperate.

Conclusion

There is no doubt starting a new travel blog is a challenge that requires substantial resources of all kinds. But it's also a very rewarding occupation once the feedback from your views starts pouring in. It's definitely worth trying!